John Randall
Brand identity
CGI
Motion
Morning | Migraine
The revival of Double Diamond, an iconic British beer originally brewed by Allsopp’s, was developed in collaboration with Alec Tear, who led the brand and packaging design. The project centred on establishing the visual art direction and producing a suite of highly crafted 3D renders that defined the brand’s presence across campaign and launch materials. Drawing on the nostalgic language of Double Diamond’s historic advertising (including airbrushed finishes, bloom effects, grainy textures, and halation) these techniques were reinterpreted through a contemporary lens. The result is a bold yet refined visual world that honours the brand’s mid-century heritage while projecting it with clarity and impact for today’s audience.
Scope
Visualisation
Motion design
Art direction

Studio
John Randall
‍
Brand
Double Diamond
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Credits
Alec Tear
Satoshi Hashimoto
Scott Martin
Jamie Quantrill
John Randall © All Rights Reserved
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John Randall is a London-based designer and Visualisation Director working across brand identity, CGI and motion. His practice brings strategy and visualisation together to create coherent worlds around brands, products and experiences. His work has been recognised with over 80 industry awards, including D&AD, ADC, The One Show and The Dieline. Currently at Magpie Studio. Available for select independent collaborations.